Teaching Brooklyn

Teaching Brooklyn is an online space created to inspire learning and empower parents and educators, especially within the New York City elementary school system. Needing to appeal to both adults and children, the logo in a blend of the namesakes’ icons, the schoolhouse and the watertower, rendered with a nod to fingerpainting. The primary school lined-paper pattern is incorporated into the brand’s collateral as a visual element with a bonus: a place on which kids can practice their writing!