Rubi Jones is a stylist, author, and tastemaker in the hair and fashion world. Because she works across a variety of fields (salon, runway, editorial, pop-ups, product development, etc.) she needed a brand with a lot of flexibility. Channeling her passion for cutting & braiding, I chopped her name into shapes, creating a logotype that feels pieced and woven and can be constantly re-stacked and re-invented while still maintaining brand consistency.