Room to Grow is a non-profit whose mission is to help babies and children in poverty in the early years. They asked for an updated identity that would move away from binary gendered colors and feel more energetic. I designed an brand identity system which could become a literal instrument to measure and gauge growth. Applied to the edge of any collateral piece (a mug, a tote, postcard, etc.) the mark is a reminder that this organization is a tool for parents to help ensure their babies thrive.