Lemon Lime Events + Design

As their business was rapidly expanding and evolving into a higher-end market, Lemon Lime Events need a brand refresh to convey more luxe appeal. They had a lot of exposure and equity in the name, so the goal was a brand makeover that could make that name feel more upscale and grown-up, but with that friendly California-cool twist for which they were so well known. Traditional “lime” colors were replaced with richer green tones, plenty of golden touches, a hand drawn logotype, and a pretty little citrus icon.