HiLine Coffee

Art Direction of imagery for the launch of the HiLine Coffee brand redesign by Work Studio. HiLine’s coffee flavors are named after NYC neighborhoods, so we developed a playful concept to highlight a few of the most popular blends through character cliches of each ‘hood. Together with styling by Randi Brookman Harris and photographer Stephen Johnson, we created a series of stolen moments—sneak peeks into the coffee rituals of quintessential New Yorkers.