HiLine Coffe

The talented partners at Work Studio rebranded HiLine Coffee and asked me to art direct some photography for the website. The coffee flavors are named after NYC neighborhoods, so we developed a fun concept to highlight a few popular blends through character cliches of each ‘hood. Together with style genius Randi Brookman Harris and brilliant photographer Stephen Johnson, we created a series of stolen moments—sneak peeks into the coffee rituals of these imaginary New Yorkers.