| HiLine Coffee Shoot

The talented partners at Work Studio (who happen to be my sister and brother-in-law!) are rebranding HiLine Coffee and asked me to art direct some photography for the website. The coffee flavors are named after NYC neighborhoods, so we developed a fun concept to highlight a few popular blends through character cliches of each ‘hood. Together with style genius Randi Brookman Harris and brilliant photographer Stephen Johnson, we created a series of stolen moments—sneak peeks into the coffee rituals of these imaginary New Yorkers.

I love the details of Randi’s styling—our Broadway actress keeps her false eyelashes and her Advil handy on her vanity. (Rough morning.) A pink and orange color palette were chosen to reinforce the blend’s fruity and sweet flavor.

Of course the Brooklyn mom’s moment feels entirely familiar… This flavor is savory with a hint of walnut. (Notice the necklace?!)

Wall Street is a dark roast, with a nutty, minty flavor. (Hits of green were chosen to compliment the more obvious props.)

If you look closely, you can see a sneak preview of Jana’s pretty typography on the red coffee pod in the bowl up top. Can’t wait to see the whole rebrand! This was such a fun project—it was nice to put my art director hat back on after a spell. And of course working with this ultimate dream team was an extra delectable treat. Thanks guys!

| I’m Glad

This summer has been hard on Ivy—her best friend moved to Texas. She has been working hard on lots of projects to send that way (most of them oversized and 3-D, so Cam, prepare to fill that ranchhouse with some fancy pieces from a bonified Brooklyn artiste.) This one was nice and envelope sized, and I was so smitten with her colorful typography I scanned and printed a few more out. (I kind of want to gold foil some!) We thought it would be fun to send these to friends while we skipped town ourselves for a few weeks. I had a stack of friendship bracelets I had picked up in Mexico which made the perfect accent.

Ivy is a more of a fine artist and was pretty horrified by the idea of mass producing her art—she wanted to handwrite and customize each card.  After a hearty debate, she acquiesced to custom signatures, and I love the little logo she came up with.  While I was trying to configure some complicated hole punched/sewn-in/looped through approach for attaching the bracelets, Ivy smacked some tape around the back. Simple and perfect.  Oliver woke up just in time to slobber some envelopes closed, so it was a real team effort.  In conclusion, to anyone reading: I’m glad we are friends!