| Taproot Flowers

I’m so excited to announce the official launch Brooklyn’s newest flower shop, Taproot. Every flower used in Taproot’s gorgeous bouquets are ethically grown within 200 miles of Crown Heights, Brooklyn which is a big deal. For years I’ve been aware of the local food movement, and have tried to incorporate it more and more into my family’s diet out of concern for our health, community, and the earth— but for some reason it didn’t occur to me think about the flowers I was choosing!

To quote Rachel, “Flowers are beautiful, but the conventional flower industry has an ugly side: the shipping emissions, packaging waste, and toxic preservatives involved in flying flowers around the world, as well as the worker exploitation and heavy use of carcinogenic pesticides that occur on industrial flower farms.” (Learn more here.)

And the icing on the cake: local flowers last longer! I have been the lucky recipient of a few of Taproot’s test arrangements and because they are fresher and haven’t endured a long flight, they last much longer, even when I am forgetful of changing their water. I feel so much better knowing my kids—who take “smelling the roses” to be a very literal suggestion and enjoy long, hearty sniffs and the occasional bloom-in-teeth-tango—aren’t being exposed to nasty chemicals. Bravo, Taproot. I can’t wait for Brooklyn to get to know you!


P.S. I loved collaborating with Rachel on Taproot’s branding and art direction—see more here. Photos by Alpha Smoot.

P.S.S. Lucky day! In honor of their launch, Rachel is offering free shipping on all orders through January 31 with code JANUARY. You can see which flowers are available here!

| Happy New Year!


Happy January! (Oxymoron?) We are finally settling back into routine after the holidays, which feel like they happen in fast forward every year! At some point during December, I audibly conceded we probably wouldn’t get holiday cards out this year. This horrified our chief elf (Ivy) who immediately took matters into her own hands. When I saw the amazing illustration she had started, I de-Scrooged and got on board, though clearly she did the lion’s share of the work here:  (Please click to make it bigger.)

This is a family treasure. Its pretty hard to pick a favorite element, but Jane’s Carousel , the “Stachue” of Liberty, and the hot dog stand are high on the list.

The team decided multi-colored enclosure cards, happy face stickers, and a sprinkle of confetti were ALL necessary. Some members were very helpful with the stuffing, and some preferred to crash our piles with lego spaceships. If we somehow missed you this year, please email me your address! (Even if we are only e-friends—I love a tradition that encourages off-screen connection!) Thank you to Rolling Press, a Brooklyn-based, eco-friendly printer (my new faves!) for the speedy printing.

P.S. Last year’s scratch off cards.