The talented partners at Work Studio (who happen to be my sister and brother-in-law!) are rebranding HiLine Coffee and asked me to art direct some photography for the website. The coffee flavors are named after NYC neighborhoods, so we developed a fun concept to highlight a few popular blends through character cliches of each ‘hood. Together with style genius Randi Brookman Harris and brilliant photographer Stephen Johnson, we created a series of stolen moments—sneak peeks into the coffee rituals of these imaginary New Yorkers.
I love the details of Randi’s styling—our Broadway actress keeps her false eyelashes and her Advil handy on her vanity. (Rough morning.) A pink and orange color palette were chosen to reinforce the blend’s fruity and sweet flavor.
If you look closely, you can see a sneak preview of Jana’s pretty typography on the red coffee pod in the bowl up top. Can’t wait to see the whole rebrand! This was such a fun project—it was nice to put my art director hat back on after a spell. And of course working with this ultimate dream team was an extra delectable treat. Thanks guys!