| HiLine Coffee Shoot

Soho_BrokenCroissant
The talented partners at Work Studio (who happen to be my sister and brother-in-law!) are rebranding HiLine Coffee and asked me to art direct some photography for the website. The coffee flavors are named after NYC neighborhoods, so we developed a fun concept to highlight a few popular blends through character cliches of each ‘hood. Together with style genius Randi Brookman Harris and brilliant photographer Stephen Johnson, we created a series of stolen moments—sneak peeks into the coffee rituals of these imaginary New Yorkers.

Broadway
I love the details of Randi’s styling—our Broadway actress keeps her false eyelashes and her Advil handy on her vanity. (Rough morning.) A pink and orange color palette were chosen to reinforce the blend’s fruity and sweet flavor.

Brooklyn
Of course the Brooklyn mom’s moment feels entirely familiar… This flavor is savory with a hint of walnut. (Notice the necklace?!)

WallStreet
Wall Street is a dark roast, with a nutty, minty flavor. (Hits of green were chosen to compliment the more obvious props.)

HomePage
If you look closely, you can see a sneak preview of Jana’s pretty typography on the red coffee pod in the bowl up top. Can’t wait to see the whole rebrand! This was such a fun project—it was nice to put my art director hat back on after a spell. And of course working with this ultimate dream team was an extra delectable treat. Thanks guys!

  • Liz

    May 2, 2014 11:30 am

    Love this so much! Well done!!! xoxo

  • Amber

    May 2, 2014 11:13 pm

    You are pure magic.

  • Briana

    May 27, 2014 10:17 am

    Makes me wish I drank coffee. Thank you for making the world a more beautiful place.

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